REVEALED: Why Manchester United miss out on £200million sponsorship deal

May 11th, 2021 by Olasunkanmi Ibikunle

Manchester United have missed out on a £200million sponsorship deal due to the fall-out from their failed bid to join a European Super League.

Pressure from protesters against all the club’s commercial partners has forced Manchester-based The Hut Group to withdraw from an agreement to sponsor the club’s training kit.

They were due to replace AON with the words MyProtein, a firm owned by THG, on the tops in a ten-year deal.

But United are now looking for a new sponsor and feeling nervous about how toxic their brand may now be, with a huge part of their income coming from sponsorship.

A fan group calling itself NOTAPENNYMORE has launched a social media campaign aimed at the club’s main sponsors which include Adidas who sell United kit around the world.

They issued an open letter to all the commercial partners claiming their products would be targeted causing The Hut Group to pull out. This has happened a week after protests at Old Trafford and the club’s Lowry hotel base forced their home game against Liverpool to be postponed.

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